No matter how great your content is, it will not get the desired traffic if the audience is unaware of its existence. Posting content randomly on the internet with the expectation that it will ‘rain’ down upon your target audience is not the best content strategy. A solid content-promoting strategy is what it takes to ensure that potential customers are exposed to your blog posts, videos, podcasts, etc.
In this article, we will tell you how you can effectively promote content on the relevant channels that align with your business. Keep Reading!
5 Best Strategies to Promote Your Contents
Below are 7 of the most effective ways you can use to promote your content:
- Interlink Your Best Content
If you consistently create content, you have numerous chances to promote your evergreen content through internal links.
Internal links lead the user to another page within the same website. They are relevant because they transfer received authority (through Google PageRank) to other pages of your site, define the site structure for search engines, and help users navigate other web pages. To ensure a streamlined interlinking strategy, get a thorough audit of your existing content. It helps you formulate an efficient link building strategy.
This content strategy may be challenging if you are just beginning with your business, and you have little or no previous content. In that case, add relevant links every time a new piece is published to the website.
- Upload Your Guest Posts Strategically
Guest post is a popular method of content promotion, but it rarely works because most people write guest posts just to get backlinks.
Hence, the guest posts are often of poor quality and the posts lack creativity. This is why many businesses take help from renowned blog writing services, so that they can get quality content. It is therefore not surprising to find that the links within the guest post to your content receive little to no clicks.
However, only share your post when you have something valuable to say. Then, link back to only the relevant content. But if you have some valuable thoughts to share about a certain topic, then you should write a blog post about it on your blog first.
Then, go to other top publications in your industry and pitch them to publish an article on that one topic.
It will then lead people to associate you with that idea and the blog post you write about it will also get some good links to help with its promotion.
- Partner up With Influencers
When you collaborate with influencers, you are able to share content that is not just limited to your own followers. It also gets to their followers in the process.
Influencers have an audience that is already interested in what they have to offer and are likely to follow their recommendations. That means they can show your content to the people who are more likely to listen and engage with your post.
For instance, Google recently collaborated with influencers in India to introduce its AI innovations to the local market.
So, if you are trying to attract clients in UAE, partnering with local influencers and content writing agencies in the UAE can be a great start to make your brand visible and acceptable to the local market.
Therefore, for influencer marketing to be effective, one has to work with the right partners. Before collaborating with an influencer, ask yourself some questions like:
- Is their area of interest and expertise in sync with the kind of audience you wish to target?
- Does the influencer have enough followers to be able to address a large number of people? Is the engagement rate high enough to make the collaboration possible?
- Get the Timing Right for Your Social Media Posts
One of the most effective strategies involves identifying the right time to post content on social media.
This is because social media platforms look at factors such as engagement to decide whether to promote a post to a user’s feed. If your post gets likes and comments immediately, it will be more likely to be seen by many people.
Post when your target audience is most likely to be active and online, and when they are likely to engage with your content. Many online tools let you know when your Facebook, Instagram and LinkedIn followers are active up to the hour.
- Repurpose Your Previous Content in a New Format
If you have one long piece of content, for example, a blog post or a video, you can break it into smaller parts and share them on social media.
For instance, if you are in the process of creating video content, you can convert the audio into a podcast, have the content written by a professional as a blog, and get clips from the video for YouTube shorts or Instagram.
The primary advantage of content repurposing is that you can take a single piece of really great content from a subject matter expert and then amplify what they have produced with other types of content and channels using automation or cheaper labour. This can also be great to target different market with different form of content.
For instance, you can get content writers in Australia to turn a high performing podcast in UK into a blog post for your local market.
This way, you can publish a larger amount of content for no extra investment and still maintain the level of expertise.
Also, remember that every content has its good and bad sides. But how can you know if your content performs best? Here comes content auditing. Content Auditing companies provide you with insights into how your content is performing. So conduct a content audit to make the whole process easier.
- Leverage Local SEO
For businesses using bulk content writers in the USA to scale their content output, local SEO can be a game-changer for content promotion. By tailoring your content strategy to specific geographic regions, you improve your chances of appearing in localised search results. It should help you connect with highly relevant audiences.
To make the most of local SEO, start by optimizing your Google My Business profile with up-to-date contact information and accurate business details. You can personalise your content to speak directly to regional interests or issues, and build backlinks from locally respected sources.
This not only enhances your visibility in local searches but also establishes your brand as an authority in targeted markets, driving more organic traffic and higher local engagement.
The Bottom Line
Hopefully, you have learned that randomly uploading your content on the internet without a proper strategy is a total disaster. Nobody wants that. The content promotion strategies that we mentioned can work effectively if implemented correctly. To ensure optimal results, however, you have to be mindful about the target market’s habits and preferences.
To be fair, it will be of little help if your content promotion strategy involves podcasts in a market where podcasting is a niche industry. Then, even after spending your resources you will not get the return because the form of content itself is unsuitable for the audience.
So, to ensure agile decision making, you can refer to tools like Ubersuggest which will give you accurate data to help with your content strategy.
